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Welcome to the Roots Package - a transformative 12-week journey where the wisdom of nature meets the essence of entrepreneurship. Just as roots offer stability, the Roots Package will serve as your foundation, nurturing your entrepreneurial spirit toward the heights of your desired success. With Lisa as your guide, you'll align your vision with your true purpose, and will craft, refine and launch your business with clarity and confidence. Let's embark on this authentic journey of growth where you'll set your roots deep while embracing your own unique path. Prepare to feel empowered, supported, and celebrated as you forge your own entrepreneurial journey.

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Hi, I'm Lisa! I'm a Business Coach focused on helping health & wellness entrepreneurs turn their gifts into impactful businesses. My sweet spot? Blending entrepreneurship, nature's beauty, and well-being into a transformative journey, just for you. I'm driven by strategic thinking, but I'm equally committed to infusing your journey with joy and ease. My experience, insights, and unwavering belief in your potential will propel you toward the success you dream of. 

In this intensive 2 hour session, we'll explore your company's vision, core values, marketing strategy, and set inspiring goals. We'll then create a 3-month action plan to drive you closer to your big goals. This session has been designed to help you reconnect with your 'why' and ignite the motivation you need to propel your vision forward. 

Module 1: Kick-off Clarity Call

In Module 2, we will dive into the Business Roots. This is where we'll equip you with the essential tools and knowledge to lay the foundation for entrepreneurial success. We'll cover essential tools and resources for streamlined operations, effective business financial management (including revenue and expense tracking spreadsheets), business registration and account setup, and ensuring you're prepared to receive abundance. For those with existing foundations, we'll work together to fortify and enhance your Roots. This module ensures you have the key elements to thrive on your entrepreneurial journey.

Module 2: Business Roots

In Module 3, we dive into the Customer Journey, where you'll discover the critical concept of the customer journey funnel. We'll brainstorm and design your customer journey, starting with compelling free lead magnets and progressing to higher-value offerings, ultimately leading to your high-ticket offer. By the end of this module, you'll have a well-structured Customer Journey skeleton that will guide potential clients seamlessly from initial engagement to becoming high-paying customers. This module is essential for crafting a strategic path to success in your business.

Module 3: The Customer Journey

Module 4 is all about your Overarching Marketing Strategy. This session will equip you with the key elements needed to attract new clients effectively. We'll focus on your top three marketing strategies, craft a strong social media strategy with well-defined content pillars, and highlight the three unique factors that set you apart from the rest of the market. By the end of this module, you'll have a powerful marketing strategy tailored to your business that ensures you stand out in the market and attract your ideal clients.

Module 4: Marketing Strategy

Module 5, Launch Strategy and Plan, kicks off with an introduction to Launch Strategy, laying the foundation for your successful launches. We'll then break down the five crucial stages of launching, offering you a comprehensive understanding of each step. As we move forward, we'll create a strategic Launch Calendar, setting precise dates for your upcoming offer launches, so you have an organized timeline to guide you forward. 

Module 5: Launch Strategy 

In this module, we'll craft strong brand elements that reflect your unique and authentic identity, ensuring you stand out in the market. We'll delve into visual inspiration with Pinterest boards, explore fonts, colors, and logos, and even offer the option to collaborate with a branding expert, Alana.

Module 6: Brand Elements

Module 7 is all about crafting an offer your ideal clients can't resist. We'll work together to design your core offer, bonuses, and develop the skeleton of your offer, identifying the pre-launch elements. You'll learn to write compelling sales page copy, create your sales page, and explore pricing strategies.

Module 7: Creating Your Irresistible Offer

This module focuses on delivering value to your ideal clients before making any requests. Following the 'give, give, ask' formula, we'll brainstorm your lead magnet from ideation to launch, create your freebie, set up Flodesk sign-up forms and workflows, and establish a funnel from the entry lead magnet to high-value lead magnet.

Module 8: Entry Lead Magnet

Building on Module 8, we'll dive into crafting a high-value lead magnet designed to educate and empower your ideal clients. Together, we'll ideate a 'Launch Event' for you, whether that's a live or pre-recorded training, challenge, webinar, or masterclass. We'll prepare all the materials needed for a successful launch of this lead magnet and establish a funnel from high-value lead magnet to low-ticket offer.

Module 9: High-Value Lead Magnet

Module 10 revolves around creating a lower-ticket offer to welcome ideal clients at a more accessible price point. This builds connections and relationships before introducing high-ticket offers. We'll cover core offer creation, writing persuasive sales page copy, creating sales pages, and establishing a funnel from low-ticket to high-ticket offers.

Module 10: Low-Ticket Offer

In this module, we'll set up a well-structured sales system that guides your clients from expressing interest in your offer to signing up for it. We'll explore two main sales system options, configure tools like Typeform and Calendly, and craft effective follow-up emails to boost conversions.

Module 11: Sales System

Module 12 centers on delivering the transformation you've promised to every client. We'll prepare client materials, create client portals, develop initial modules or weeks of content, and consolidate bonuses. Ensuring client success is the ultimate goal, making this module a cornerstone of your journey.

Module 12: Ensuring Client Success

The Roots: Helping you set sturdy business foundations so you can bring your vision to life.

The Roots: 12 Week Business Foundations Program

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Ready to transform your entrepreneurial vision into a strategic plan? Join me for a transformative 1:1 Clarity Session designed to shift you from feeling scattered to crystal clear, and from overwhelmed to motivated.

In this session, we'll dive deep into your entrepreneurial vision and strategy, empowering you to craft your personalized path to success. Here's what you can expect:

1. The Vision: We'll begin by exploring your core values and purpose. Uncover the profound "why" behind your entrepreneurial journey and gain a crystal-clear vision of your path.

2. Tailored Marketing Strategy: Create a customized marketing strategy that authentically resonates with your unique audience.

3. Goal Setting: Establish inspiring goals for your entrepreneurial journey, both short-term and long-term. Together, we'll define your aspirations for the next 10 years, 3 years, and the coming year.

4. Actionable 3-Month Plan: Create a focused, results-driven action plan for the next three months. Identify key priorities and actionable steps to bring you closer to your big goals.

By the end of our Clarity Session, you'll emerge with renewed motivation, a clear sense of purpose, and an actionable roadmap to navigate your entrepreneurial journey. Don't let uncertainty hold you back—book your Clarity Session now and embark on the path to success!

Invest in your entrepreneurial dreams today. I can't wait to connect with you.

In this intensive session, we'll explore your company's vision, core values, marketing strategy, and set inspiring goals. We'll then create a 3-month action plan to drive you closer to your big goals. This session has been designed to help you reconnect with your 'why' and ignite the motivation you need to propel your vision forward. Get ready for transformation. 

1:1 Clarity Session

Clarity Session: Reignite Your Passion and Purpose on Your Entrepreneurial Journey

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